How to Podcast for Business
How to Podcast for Business – Is the go-to podcast for entrepreneurs looking to start and grow their very own podcast.
Kath Lord-Green, your official "Fairy Podmother" is your host, and with over 25 years experience in radio/audio and business, you’re in perfect hands to guide you on your business podcasting journey.
Each episode, she covers the essential steps to plan, launch, and grow your very own business podcast, making it a key part of your digital marketing strategy.
You’ll discover the what, why, and how-to, podcast for your business and much more along the way.
If you are ready to get started - subscribe now, so you don't miss a single episode.
Happy Podcasting!
Podcast produced by Your Fairy Podmother of Voice It Podcast Agency
Episodes
16 episodes
Say Goodbye to Email Fatigue - Transform Your Newsletter into a Mini Podcast
In this episode, we tackle the growing challenge of email fatigue and explore why traditional newsletters often go unread. Kath makes a compelling case for converting your company newsletter into an engaging mini podcast—a modern,...
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Season 1
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Episode 15
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3:53
CIPs - Internal Communication with Company Podcasts
In this episode, Kath dives into the power of CIPs (Company Internal Podcasts)—a private podcast created for internal staff and teams. She explores how businesses with diverse workforces, including remote, hybrid, part-time staff, and th...
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Season 1
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Episode 14
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5:34
Marketing Your Podcast - Let's Launch!
In this episode of How to Podcast for Business, we focus on launching your podcast after all the recording, editing, and uploading work is done. The host breaks down the two main types of launches: a soft launch where you share ...
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Season 1
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Episode 13
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7:18
How do I get it out there?
In this episode of Podcasting for Business, we dive into the next steps after recording and editing your podcast: hosting and distribution. Once your audio is ready, you'll need to upload it to a hosting platform, which acts a...
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Season 1
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Episode 12
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4:03
How much should you edit?
In this episode of How to Podcast for Business, the focus is on the editing process. Your Fairy Podmother provides essential tips for editing your podcast audio, whether you choose to edit yourself or outsource the work. Key advice inc...
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Season 1
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Episode 11
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5:35
Let's help that sound!
Talking about sound there's lots to think about here. Where are you recording? Are you recording remotely or face-to-face? Check all your microphone settings and ensure you're using them correctly.There's lots of ways you can find out ab...
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Season 1
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Episode 10
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5:39
What do you need to start a Podcast?
This is the techy bit or is it?Now I get asked a lot. What do I need to start my business podcast To get started, I'm going to say absolutely nothing. Nothing at all. You can practice recording your voice on your laptop, most la...
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Season 1
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Episode 9
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7:21
Fail To Prepare - Prepare To Fail
Welcome to this episode of How to Podcast for Business an Introduction. Fail to prepare, prepare to fail. Today's episode is all about planning. Being prepared when starting or launching your podcast is ke...
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Season 1
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Episode 8
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3:23
To Script or Not to Script!
To script or not to script - that is the question. In this episode, we are talking the talk, but how do we plan that talk? Basically, are you writing your podcast? There are three ways of planning your episod...
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Season 1
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Episode 7
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3:41
Podcasts Aren't Interviews! (Format & Length)
We're discussing the format now, of your planned podcast.It's really important in the pre-production planning stage, that you get really clear what your podcast format will be? And how often will it publish? Is it going to be...
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Season 1
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Episode 6
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6:07
Who is Your Podcast for?
Now you now know what podcasting is and why you want to add one to your digital marketing strategy. But before we dive right in, there is more planning to be done. I know, but I'll repeat this. Fail to plan. Plan to fail - simple.You've ...
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Season 1
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Episode 5
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5:26
Why Do You Want To Have A Podcast?
So you’re now thinking.. I like the sound of Podcasting for MY business and I should do one? But let’s check your why?WHATS YOUR WHY?In this episode we look at WHY? What’s YOUR why? Why do you want to Podcast for your busin...
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Season 1
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Episode 4
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4:32
How Can Your Business Benefit From A Podcast?
What are the business benefits of Podcasting? Podcasts offer a great way for businesses to reach people in their target market with content that can help improve their brand awareness, recall and reputation.Aligned wit...
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Season 1
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Episode 3
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5:10
What Is A Podcast?
What is a Podcast? In this episode we look at what exactly IS a Podcast and where did they come from?SIMPLY …A Podcast is really just a recorded audio file, edited into a listenable package for you to listen to. Y...
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Season 1
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Episode 2
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5:53