How to Podcast for Business
How to Podcast for Business – Is the go-to podcast for entrepreneurs looking to start and grow their very own podcast.
Kath Lord-Green, your official "Fairy Podmother" is your host, and with over 25 years experience in radio/audio and business, you’re in perfect hands to guide you on your business podcasting journey.
Each episode, she covers the essential steps to plan, launch, and grow your very own business podcast, making it a key part of your digital marketing strategy.
You’ll discover the what, why, and how-to, podcast for your business and much more along the way.
If you are ready to get started - subscribe now, so you don't miss a single episode.
Happy Podcasting!
Podcast produced by Your Fairy Podmother of Voice It Podcast Agency
How to Podcast for Business
CIPs - Internal Communication with Company Podcasts
In this episode, Kath dives into the power of CIPs (Company Internal Podcasts)—a private podcast created for internal staff and teams. She explores how businesses with diverse workforces, including remote, hybrid, part-time staff, and those on leave, can use an internal podcast to communicate vital updates effectively, build a stronger company culture, and ensure no one feels left out.
Kath explains how a CEO or leader can create a single monthly podcast to update, motivate, and engage their team with tone and clarity that email simply can't deliver. She highlights scenarios like addressing sensitive topics such as cutbacks while maintaining a positive and collaborative tone. Additionally, she shares ideas for weekly episodes featuring team stories, HR updates, or onboarding resources to foster inclusivity and build team understanding.
The episode underscores how CIPs can enhance mental health, wellbeing, and communication by creating a shared experience for all staff, regardless of their location or role. Kath wraps up by inviting listeners to reach out if they’d like help creating or training their team to launch their own SIPs.
Key Takeaway: Company internal podcasts are a powerful tool for effective communication, employee engagement, and building a cohesive workplace culture.
Produced by https://voiceitpodcastagency.co.uk