Marketing Your Podcast - Let's Launch!

In this episode of How to Podcast for Business, we focus on launching your podcast after all the recording, editing, and uploading work is done. The host breaks down the two main types of launches: a soft launch where you share your podcast with a small group for feedback, and a hard launch that includes a countdown and a full marketing push.

The episode also explores how to market your podcast effectively. The host suggests using podcasts as powerful digital marketing tools by sharing them via social media, newsletters, your website, press releases, and even business networks. Additionally, the importance of encouraging listeners to subscribe and leave reviews is highlighted to help grow your audience.

The host emphasizes the importance of consistency in publishing your episodes, offering advice on how to avoid "podcast burnout" by releasing content in seasons. The podcast also touches on repurposing episodes for ongoing marketing and how podcasts can serve a wider range of business functions, including internal communications and recruitment. Finally, the episode encourages podcasters to add value to their content, keep it relevant to their ideal listeners (avatars), and turn podcast fans into potential clients.