Fail To Prepare - Prepare To Fail

Welcome to this episode of How to Podcast for Business an Introduction. 

Fail to prepare, prepare to fail. 

Today's episode is all about planning. 

Being prepared when starting or launching your podcast is key. It's like anything else you do in business. Rarely would you just dive in without some preparation 

we've already discussed having a clear idea of exactly what your business podcast is about, but what does it aim to solve for your listener? Will it make their business better? Will it solve a pain point? How is it different to other podcasts on the same subject?  Is yours plain English and easy to understand.

Is it actionable information? Is it broken into bite-sized, easy, digestible stages for your listener? Don't lose sight of the aim.  I want to help people plan and produce their own business. Podcast, for example, think about podcasts you like and why you like,  Are they short and sweet? Are they in depth information?

Do they educate and inform? Do they give away lots of advice and tips? Are they solo pods or interview style?  

looking in depth and listening to what you like will make it easier for you. When you're planning your own podcast, follow the format of what you listen to if you like. Think about their length, their guest, their tone of voice,  what did you take away from listening to it? Was it a value? These are the things your listener will be thinking about when choosing your podcast or indeed whether to subscribe once they've listened to it. 

In previous episodes, we've discussed your avatar, the perfect listener for your podcast, your target market, for your business. Essentially, let's revisit it in the planning   pre-production stage.   So that we can be clear who you are talking to.

This is key. When planning each episode, always have that avatar at the top of your mind, you are speaking to them. Think about your business marketing strategy. Who do you want to speak to, who you are already speaking to. They could be already in your database of current clients.

What do they struggle with? Could you help them to solve a problem?

Remember that if you have a database of current or  previous clients, these are your potential listeners and buyers of your product or service. So let's be clear on who you're speaking to, what you are telling them, and why you should now have planned the what and why.

In the next episode, we talk about how