How to Podcast for Business

How do I get it out there?

Kath Lord-Green Season 1 Episode 12

In this episode of Podcasting for Business, we dive into the next steps after recording and editing your podcast: hosting and distribution. 
Once your audio is ready, you'll need to upload it to a hosting platform, which acts as a server to store your podcast files. The host recommends Buzzsprout, but mentions other options like Podbean, Anchor, and Captivate.

After uploading your podcast to the hosting platform, you can easily select which directories (such as Apple Podcasts, Spotify, and Google Podcasts) you want your episodes to appear on. While setting up this process takes some time initially, it becomes much easier moving forward. With platforms like Buzzsprout, once you've set everything up, each new episode will automatically be distributed to your chosen platforms after approval.

The episode also covers the specifics of how long it takes for your podcast to be approved by platforms (with Apple taking up to two weeks, while Spotify etc is quicker) and explains the difference between free and paid hosting options. Buzzsprout offers a straightforward way to manage your podcast, including options for scheduling releases, uploading cover art, and choosing when to publish.

This episode is a great resource for new podcasters looking to understand how to get their episodes out into the world and start building an audience.

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